This written text is a persuasive and informative leaflet for young adults aged 16-25 about railcards.
The graphology in this text shows similarity towards movie posters. Female representation is important in this text, having a stereotypical attractive female looking longingly after an stereotypical attractive male who appears to look like he's in a dilemma. Also, writing at the bottom looks like the small print on film posters with the same font. Including capitalisation and bigger font in the middle of the sentence to emphasis important information. The title includes a pun, having a play on words with the word 'Penny' which could mean both a name and money. As well as 'precious Penny/ being an alliteration. There is a romance theme throughout with love hearts all over the piece as well as on top of the letter 'i'. There is also an rhetorical question 'but can he get her back?' like an narrative hook on a movie poster, to interest the audience into finding out more. The imperative sentences 'Buy..' and the use of personal pronouns 'you' are persuasive devices to persuade the audience to buy the railway card. There is also a symbol to show the age range for the audience that looks the age certificate in movies.
